What to Wear for Your Brand Photoshoot
Let’s be honest. Figuring out what to wear for your branding photos can feel like a bit of a mission. Do you go business casual or full-on cozy queen? Should you stick to neutrals or pop with color? What if you show up in something that makes you feel totally unlike yourself?
This post is here to help you keep your cool and look amazing. We’re walking through what to wear so you can feel confident and show up as the real you, with style that makes sense for your brand.
If you're a small business owner, wellness entrepreneur, or creative brand in Calgary looking for branding photos that actually connect with your audience, this one's for you.
Let's start curating the perfect looks!
Step 1: Dress Like You, But With Intention
Brand photos are not about looking like someone you’re not. They’re about showing up as the best version of you. The one who got a full night of sleep, had a great coffee, and feels ready to be seen.
✔️ Choose outfits that reflect your brand’s personality. Whether you’re bold and vibrant or soft and minimalist, wear what feels right to you.
✔️ Avoid anything you wouldn’t wear in front of your ideal client. You want to feel like yourself, not like you’re playing dress-up.
✔️ Pick pieces that you already love wearing and feel amazing in. Confidence will shine through every shot.
💡 Quick tip: Try your outfits on in advance and snap some mirror or phone pics. Trust your gut. If something doesn’t feel good, it won’t photograph well.
Step 2: Think About Brand Colors Without Overcommitting
Your brand colors matter, but you don’t have to wear them head to toe.
✔️ Choose tones that complement your palette and feel flattering. Think in emotional vibes, not exact swatches.
✔️ Balance colors with neutrals and layers so your photos stay clean and versatile.
✔️ Skip busy prints unless they’re totally part of your brand aesthetic.
💡 Pro tip: Bring in your brand colors through accessories, props, or background elements if wearing them feels like too much.
Step 3: Pack a Few Options for Variety
You’ll use these photos on your website, social media, and marketing platforms. A bit of outfit variety gives your brand more range.
✔️ Bring two or three outfit choices. Aim for a casual option, a professional look, and one that feels completely you.
✔️ Layering is your best friend. A jacket or scarf can switch things up without a full outfit change.
✔️ Think about the shoot location. You want your outfits and the background to work well together visually.
Step 4: Mind the Little Details
✔️ Steam or iron your clothes before the shoot. Wrinkles can be distracting, and we want your images looking polished.
✔️ Wear shoes you love because they might make a cameo.
✔️ Pay attention to your nails and jewelry. Small things help tell the full story.
💡 Optional bonus: Bring items that show off your personality or your work. Think laptop, notebook, camera, matcha mug, or your favorite product.
Need Help Figuring It All Out?
If you’re staring at your closet and feeling stuck, you’re not alone. I help my clients build a wardrobe plan that fits their shoot goals, and if needed. I'll share a guide and work with you through it all. We plan together so you feel supported, not overwhelmed.
Your brand shoot should feel like a celebration of who you are and what you’ve built. Wear what helps you feel grounded, confident, and connected to your business. These photos are meant to show the real you, and when you feel good in what you’re wearing, that magic comes through.
If you're in Calgary or nearby and want a branding photographer who brings strategy, care, and creativity to every session, I’m your girl. Let’s talk about what your shoot could look like!
